BestFit Speaks at the 2021 Embark Leadership Conference
May 26, 2021
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Atlanta, GA -- May 26, 2021 -- Asha Owens and Rebecca Kwee, co-founders of BestFit, Inc., an online platform connecting students with social resources, spoke Tuesday at the virtual Leadership Conference held by Embark Georgia. The conference spanned 3 consecutive mornings, and had a variety of national and state experts and groups share what they encountered throughout the pandemic and how they’re moving forward to serve students who experience foster care and homelessness.
The pair presented to over 150 participants about their motivations & work they’ve been able to accomplish for college students in Georgia. This included their origin stories as college students themselves, who both chose their campuses without ever stepping foot on them. After struggling with many non-academic barriers like housing and transportation needs, they decided to create BestFit.
They then talked about their work in partnering with colleges & building a tech platform that would help students get connected to the resources they needed with less time, stress, and uncertainty, all while reducing the stigma of asking for help. The founders spoke of their initiatives during COVID where they created a free resource portal for displaced students and tech care packages for remote learners. Asha & Rebecca ended their talk on what lies ahead for the company with their Universal Screening Pilot Program for colleges during the upcoming Summer/Spring semesters. The company has a goal of screening 1,000+ students for benefits (from the community, campus, and corporations) ultimately expanding their reach to outside of Georgia.
ABOUT BESTFIT BestFit is a web platform that connects students to the resources they need, when they need them, so they can focus on what matters‒graduating. We empower students to build their own support systems by connecting them to on-campus, community, philanthropic, and corporate resources. Based in Atlanta, the team's nationally-recognized work is funded by organizations like the Bill & Melinda Gates Foundation and Cox Enterprises Social Impact Accelerator powered by Techstars. To learn more, please visit
ABOUT EMBARK GEORGIA Embark Georgia, a statewide network of support for young people who have experienced foster care and/or homelessness and are enrolled or interested in attending any postsecondary educational institution in Georgia, is hosted at the J.W Fanning Institute for Leadership Development at the University of Georgia. Since 1982, the Fanning Institute has worked throughout Georgia to strengthen communities and organizations through leadership development, training, and education. As a unit of the Office of Public Service and Outreach at the University of Georgia, the Fanning Institute is committed to developing leaders of all ages, in every community, from all walks of life.