CEO Asha Owens is one of 50 founders selected for Google for Startups program focused on high potential startups from underrepresented entrepreneurs based in the U.S.
Atlanta, GA -- February 26, 2021 -- BestFit, Inc., an online platform connecting students with social resources, today announced it was selected to join the second cohort of the Google for Startups Founders Academy
, a nationwide 6-month, equity-free program designed to help promising founders and their startups grow revenues and obtain access to capital.
The Founders Academy will begin on March 3 and consist of hands-on workshops across a range of topics including customer acquisition, hiring, and fundraising. BestFit is one of only 50 high potential startups that the Google for Startups team has selected for the first nationwide cohort. The founders Academy model was piloted in Atlanta last year with 45 Georgia based companies.
“We applied to the Founder’s Academy after seeing the impact it had on helping underrepresented founders and underserved communities in the previous cohort. We were also looking for thought partners & subject matter experts who can provide us with strategic advice and momentum towards our business goals,” says Asha Owens, BestFit founder. “This support from Google for Startups comes at a critical time and will be used to focus on entering new customer markets, and ensuring the scalability and growth of the company.”
“85 percent of participants from Google for Startups Founders Academy that we ran in Georgia reported that the program helped grow their startup, whether that be through job creation, fresh pathways to capital, new strategic partnerships, or increased brand and marketing exposure,” says Jewel Burks Solomon, Head of Google for Startups US. “By expanding the program nationally, we’re hopeful that we can continue to level the playing field for underrepresented founders and their startups, like BestFit by connecting them to the best Google has to offer.”
Since COVID-19 disrupted college learning in 2020, BestFit has responded to the college retention crisis faced by students and the higher education industry by connecting students to >$90,000 worth of resources so they can continue their coursework. Now, we’re enrolling national foundations + nonprofits seeking to screen students eligible for their services. With the mentorship in sales, hiring, and strategy from Founder’s Academy, we can take BestFit to the next level.
About BestFit: BestFit is a web platform that connects students to the resources they need, when they need them, so they can focus on what matters‒graduating. We empower students to build their own support systems by connecting them to on-campus, community, philanthropic, and corporate resources. Based in Atlanta, the team's nationally-recognized work is funded by organizations like the Bill & Melinda Gates Foundation and Cox Enterprises Social Impact Accelerator powered by Techstars. To learn more, please visit best-fit.app.
About Google for Startups: Google for Startups works to level the playing field for startup founders and communities to succeed by bringing the best of Google’s products, connections, and best practices to startups. Paired with a deep commitment to create diverse startup communities, many of our offerings are designed specifically to provide underrepresented founders with access to resources and opportunities. We support startups everywhere to build something better. Because when startups succeed, we all succeed.